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Jay Casper
Denver, Colorado, 80238 - (303) 522-2791 - jaycasper@gmail.com - linkedin.com/in/denvermarketing
Marketing Executive with 15+ years achieving bottom-line results through strategy, discipline, and testing. Expert in digital marketing and management, with a proven track record in SEO, SEM, and leading teams to drive impactful marketing strategies and achieve measurable results. Seeking career pivot to include AI marketing optimization and dynamic growth.
Relevant Skills
SEO (Search Engine Optimization)
SEM (PPC)
Content Marketing
Lead Generation / Demand Generation
Marketing Strategy
Google Analytics
Local SEO
Leadership and Management
AI Marketing Optimization and Automation
Work Experience
Data Driven Marketing, Denver, CO - President, Feb 2016 – Present
Founded SEO Agency for College and University clients.
Improved clients' average search rankings by 156% (MOZ). *Ask me for a demo of the search rankings I’ve achieved.
Managed client online advertising campaigns with disciplined analytics, driving dependable improvements in conversion rates and cost-per-enrollment.
Advised higher ed clients on positioning course offerings and value propositions to align with market needs, resulting in enrollment growth through tailored marketing strategies.
Generated over 30,000 College and University Enrollments.
Enjoyed mentor relationships with client marketing managers.
Safeguarded clients against Google volatility, capitalizing on Google search algorithm changes to gain competitive advantage while avoiding penalties.
Developed automated KPI dashboards for clients, providing decision-makers with instant access to real-time marketing metrics for improved insights and decision-making.
Heritage College, Denver, CO - Vice President of Marketing, Jul 2004 – Jan 2016
Directed all marketing operations for $60 million company for 11 years. Reported to CEO.
SEO: five websites - Industry leading SERPs, generated hundreds of millions in revenue.
SEM (PPC): 2.7 Billion Impressions, 7.1 Million Clicks, and 446,000 Click Conversions on spending of $21 Million.
Managed team of 16 direct reports whose responsibilities ranged from media buying to production to creative services.
SlopeTracker, Denver, CO - Founder, Jan 2002 – Dec 2008
Invented, developed, and implemented the SlopeTracker GPS Tracking System for skiers and snowboarders.
Sold, Installed, and Operated system at nine major ski resorts:
US West / Qwest, Denver, CO - Marketing Manager, Sep 1999 – Dec 2002
Managed all promotions for Business and Government Services (B2B).
Initiated comprehensive bundling strategy that emphasized a ‘solution selling’ approach and generated over $100 million in new incremental sales.
Orchestrated development of the company’s disruptive competitive response system, integrating competitive intelligence with marketing programs.
Built a secure, web-accessible, database driven market intelligence system to give sales teams easy access to customer and prospect history.
WorldXChange Communications, San Diego, CA - Director of Marketing, Dec 1994 – Aug1999
Managed $2 million/mo. advertising campaign that included Direct Mail, Radio, TV, Magazine and Newspaper Ads.
Created unique new residential product line that increased total company sales by a factor of 10X.
Designed and built vibrant collateral sales materials, including multi-media computer presentations, High-tech trade-show booth, brochures, etc.
Acted as Company Public Relations Director, publishing news stories and managing a $10,000/mo. charity campaign.
U.S. Navy, San Diego, CA - Helicopter Pilot, Mar 1988 – Sep1994
Anti-Submarine Warfare / Combat Search and Rescue.
Aircraft Commander of the SH-60F Seahawk helicopter, including over 1,500 total flight hours.
Served on two WESTPAC deployments on-board the aircraft carrier USS Lincoln, participating in both the Arabian Gulf and Somali theaters of operations.
Supervised a 48 man line division and a 22 man aircrew division.
Graduated first in class from Navy flight training.
Rescued two downed aviators in the Iraqi desert during operation Desert Storm.
Published 14 different articles and papers in professional journals and local newspapers while acting as squadron Public Affairs Officer.
Education
University of Utah, Salt Lake City, UT
Bachelor of Science 1988
US Navy Flight School, Pensacola, FL
Naval Aviator 1990
Technical Skills
SEO, SEM, MOZ, Semrush, Lead Gen, Demand Generation, Google Analytics, Performance and Web Analytics, Looker Studio, Google Data Studio, Tableau, Domo, Power BI, Dashboard Development, Performance Marketing, Google Ads, Google Tag Manager, Go-To-Market, Hubspot, Salesforce, Webflow, Wordpress, ChatGPT, Gemini, Zapier, Optimizely, Product Development, Product Marketing, Direct Response Marketing, Market Positioning, Content Marketing, Digital Marketing, Branding Strategy, Product Marketing, Market Research, Social Media, Collaboration, Communication, Campaign Management, Stakeholder Management, CRM, Solutions Marketing, SaaS, Multivariate A/B Testing, Excel, Python, B2B Marketing, Value Proposition, Edtech, UX, Digital Media.
References - Upon Request, or Click Here.